At 53, most people are thinking about slowing down, not starting up. But for Lisa Lane, a shower turned into a laboratory for invention, and her “aha moment” became the foundation for a multi-million-dollar business and a golden ticket on Shark Tank.
Her product, Rinseroo, was born out of simple frustration: filling buckets and cups to rinse her dog and clean her shower. Today, it’s a household product sold on Amazon, Chewy, Lowe’s, Walmart, and beyond.
Lisa’s story is a masterclass in creativity, persistence, and reinvention, proof that it’s never too late to start something new.
Many adults in midlife find themselves craving a second act, something more fulfilling than the career they’ve always known.
To explore how others are redefining purpose and joy in later life, check out When Retirement Feels Too Small: How to Reclaim Purpose, Connection, and Joy.
The Moment That Changed Everything
It was just another day at the beach house. Lisa was cleaning her shower and bathing her dog, a task that required endless trips refilling a bucket.
“I thought, there’s got to be a better way,” she said.
In that instant, inspiration struck. She envisioned a slip-on shower hose that could attach to any faucet, a simple, elegant fix for an everyday problem. That idea became Rinseroo, a flexible rinse tool that helps people clean and bathe pets with ease.
A New Chapter at 53
Before that moment, Lisa wasn’t a product designer, engineer, or manufacturer. In fact, her career had followed a more traditional path, she worked as a pharmaceutical sales rep and even authored a book on how to break into the industry, selling it on early Amazon.
But after raising her kids, she wanted something new, something she could own and build.
“I guess I always had that entrepreneurial spirit,” she said. “But I never thought it would take off like this.”
Turning an Idea into Reality
The transition from idea to product wasn’t fast or easy.
Lisa spent two years researching, testing, and developing her concept. She studied patent law (with the help of a college roommate who happened to be a patent attorney), learned about CAD design and prototyping, and connected with a Chinese manufacturer online.
“I had no experience in manufacturing,” she admitted. “But thanks to online resources and Lori Greiner’s book, I figured it out step by step.”
She stresses that entrepreneurs don’t need to reinvent the wheel, they just need to start moving it.
Cracking the Code of E-Commerce
Lisa decided to test her idea on Amazon, where she studied competitors, analyzed reviews, and identified how she could make her product better.
“I looked at the negative reviews of other products and fixed those problems,” she explained. “That’s the key, create a better mousetrap.”
Her instincts were right. Within two months, Rinseroo was profitable. Within a year, it had crossed $1 million in sales.
“If you build it, and it solves a real problem, they will come,” she said with a smile.
From Basement Startup to Multi-Channel Brand
In the beginning, Lisa packed and shipped orders out of her basement. But as sales took off, she hired a third-party logistics (3PL) company in Maryland to handle fulfillment.
Now, Rinseroo’s products arrive in full containers from Shanghai, are warehoused domestically, and are distributed across multiple retail platforms.
Today, you can find Rinseroo on:
And the best part? It’s still a family business, Lisa runs it with her 27-year-old son.
Swimming with Sharks: The Shark Tank Journey
Lisa had been a Shark Tank fan for years. So when her business began to soar, she decided to take a shot at pitching the Sharks, not once, not twice, but three times.
“It’s harder to get on Shark Tank than to get into Harvard,” she laughed.
After multiple applications and months of preparation, Lisa finally got the call. She was headed to Culver City, California, to film.
What followed was an intense, one-shot experience.
“You only get one take,” she explained. “There are no do-overs. It’s live, what happens is what airs.”
She spent months preparing her pitch, studying past episodes, and rehearsing answers to every possible question.
The Golden Ticket Moment
When Lisa walked onto the Shark Tank set, she faced a dream lineup: Lori Greiner, Mark Cuban, Daymond John, Kevin O’Leary, and guest shark Kendra Scott.
Her pitch went off without a hitch. But what came next shocked her.
“Lori pulled out her golden ticket,” Lisa said. “I didn’t even know she was giving one out that season.”
Each season, Lori awards one golden ticket, her way of saying a product is truly special. It also means the entrepreneur gets exactly the deal they asked for.
Lisa received $350,000 for 5% of Rinseroo, no negotiations, no haggling, just a perfect deal.
“We were stunned,” Lisa said. “That was our dream shark, and it actually happened.”
What Happens After Shark Tank
Many assume that a Shark Tank deal is instant money, but in reality, the handshake on TV is just the beginning.
“The real work starts after you walk off that set,” Lisa said.
The following months involved deep due diligence, verifying every number and projection she had presented. She and her team worked closely with Lori’s group over the summer.
“It was like going back to business school,” she laughed. “But it forced me to really understand every part of my company.”
Once the contract was finalized, Lisa began working directly with Lori and her team through Zoom calls and email, no Hollywood glitz, just hands-on mentorship.
The Shark Tank Effect
After her episode aired in January, Rinseroo saw what’s known as The Shark Tank Effect, a massive spike in visibility and sales.
“We were doing about $5 million a year,” Lisa said. “Now we’re on track to hit $10 million.”
But she’s quick to note that it wasn’t just Lori’s magic that made it happen, it was the hard work behind the scenes.
“Getting a Shark Tank deal doesn’t make you successful,” she said. “It gives you a platform. You still have to do the work.”
The Real Secret: Effort, Not Luck
Lisa credits her success to a combination of persistence, self-education, and constant outreach.
She never hired a consultant or coach, she learned everything herself through online research, books, and conversations with other entrepreneurs.
Her advice for others:
- Don’t wait for perfect. Start with what you know and learn the rest.
- Research relentlessly. Everything you need to know is out there.
- Build relationships. Referrals, not algorithms, drive real growth.
- Stay humble and adaptable. Every stage of business brings new lessons.
“A lot of entrepreneurs fail because they expect the Shark to do all the work,” she said. “But it’s your business. You have to lead it.”
Lisa’s persistence is a reminder that personal reinvention isn’t just possible, it’s practical.
If you’re exploring new ways to keep growing after retirement, you’ll love Creating a Fulfilling Lifestyle After Retirement.
The Human Side of Success
Behind the spreadsheets and sales figures is a mother, wife, and now grandmother who still loves long walks, family dinners, and a good game of pickleball.
Lisa’s 27-year-old son is her business partner, and one of the reasons she’s not ready to retire just yet.
“If it weren’t for him, I’d probably sell the company and ride off into the sunset,” she laughed. “But he wants to build it, and I want to support him.”
She envisions a balance in the future: part-time work, mentoring others, and maybe a few more afternoons on the court.
Paying It Forward
Lisa now spends time mentoring young entrepreneurs, especially women and people launching businesses later in life. She volunteers for college pitch competitions and offers guidance through LinkedIn and email.
“I love helping others figure out the ropes,” she said. “Once you know the system, it’s not that hard, but starting is the hardest part.”
Her message for older adults?
“It’s never too late. You can start at 60, 70, even 80. Stay curious, stay active, and find something that excites you.”
Mentorship and community are powerful at any age, especially when they blend experience and curiosity.
Learn how purpose, learning, and contribution shape happiness in later life in Living Your Best Life After 60 Through Gerotranscendence.
Finding Passion After 60
Lisa’s advice for anyone over 60 looking for purpose is simple but profound:
- Stay active. Move your body and your mind.
- Find community. Whether it’s a gym, a class, or a pickleball court, stay connected.
- Learn something new. Every skill builds confidence.
- Share what you know. Mentorship is its own reward.
“Even if your idea doesn’t make you rich,” she said, “it can make your life richer.”
Staying active and connected is vital for well-being as we age. For a simple, uplifting approach to staying motivated, read How to Stay Positive and Motivated as You Age.
The Power of Pickleball (and Passion)
Lisa laughs when people associate pickleball with retirees.
“It’s not just for old people! My son plays, too,” she said. “You can learn it in a few lessons, it’s social, it’s great exercise, and it’s fun.”
In many ways, pickleball mirrors Lisa’s philosophy on life: stay moving, stay connected, and don’t take yourself too seriously.
Conclusion: Life Begins After 60
Lisa Lane’s story is more than a business success, it’s a testament to reinvention, resilience, and joy.
At 60, she’s not winding down, she’s scaling up, mentoring others, and living proof that innovation has no age limit.
“Most people just need a little push to get started,” she said. “Don’t let fear stop you. You might surprise yourself with what you can do.”
So whether it’s launching a product, joining a startup, or just picking up a pickleball paddle, Lisa reminds us that life after 60 isn’t the end, it’s just getting good.
Lisa’s story is proof that reinvention and growth don’t stop after retirement.
For more inspiring perspectives on thriving later in life, don’t miss Secrets of Super-Agers: Wisdom From People in Their 80s and 90s.
Connect with Lisa Lane
🌐 Rinseroo.com
💼 LinkedIn: Lisa Lane
📧 admin@rinseroo.com